郎酒,始于1903年,產于四川省瀘州市古藺縣二郎鎮。從“絮志酒廠”、“惠川糟房”到“集義糟房”的“回沙郎酒”開始,郎酒已有100年歷史,是一個歷史悠久的白酒知名品牌。郎酒獨特釀造工藝郎酒屬醬香型大曲酒以高粱和小麥為原料,用純小麥制成高溫曲為
郎酒,始于1903年,產于四川省瀘州市古藺縣二郎鎮。從“絮志酒廠”、“惠川糟房”到“集義糟房”的“回沙郎酒”開始,郎酒已有100年歷史,是一個歷史悠久的白酒知名品牌。
郎酒獨特釀造工藝
郎酒屬醬香型大曲酒以高粱和小麥為原料,用純小麥制成高溫曲為糖化發酵劑,取用郎泉清澈的泉水,其釀造工藝與茅臺酒大同小異。
最后按質分貯于天然溶洞,三年后才勾兌出廠。郎酒顏色微黃,醬香突出,清澈透明,酒體豐滿,以醬香濃郁,溶厚凈爽,幽雅細膩,回甜味長的獨特風格著稱。
郎酒系列產品
茅臺與郎酒同位列于中國三大醬香酒,酒廠與茅臺也就是一河之隔,郎酒的產地為四川省古藺(lin)縣,神奇的是,獨特的地理環境以及氣候使得郎酒既能生產醬香型白酒也能生產濃香型白酒。
目前,郎酒戰略布局為'一樹三花'——濃香、醬香、兼香協同發展的三大品牌戰略。郎酒"一樹三花"的品牌戰略也催生出了很多品牌,給大家整理一下主要的幾款王牌產品。

醬香品牌
“高度茅,低度郎”是很多老酒友對郎酒的評價,曾幾何時,老郎酒是醬香酒里唯一可以和茅臺分庭抗禮的,早期的老郎酒是39度的,而飛天茅臺一直保持在53度的,雖然酒精度數相差十幾度,但是給人的感覺卻是兩種完全不同風格的醬香酒,各有千秋,如今的醬香郎酒是53度。以下我們只談醬香郎酒的嫡系酒,依然按照酒質優劣分類。
形象產品
連年有魚、百年郎酒、青云郎酒、紅運郎酒、郎平代言紀念酒、生肖紀念酒
高端用酒
青花郎
#pgc-card .pgc-card-href { text-decoration: none; outline: none; display: block; width: 100%; height: 100%; } #pgc-card .pgc-card-href:hover { text-decoration: none; } .pgc-card { box-sizing: border-box; height: 164px; border: 1px solid #e8e8e8; position: relative; padding: 20px 94px 12px 180px; overflow: hidden; } .pgc-card::after { content: " "; display: block; border-left: 1px solid #e8e8e8; height: 120px; position: absolute; right: 76px; top: 20px; } .pgc-cover { position: absolute; width: 162px; height: 162px; top: 0; left: 0; background-size: cover; } .pgc-content { overflow: hidden; position: relative; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); } .pgc-content-title { font-size: 18px; color: #222; line-height: 1; font-weight: bold; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; } .pgc-content-desc { font-size: 14px; color: #444; overflow: hidden; text-overflow: ellipsis; padding-top: 9px; overflow: hidden; line-height: 1.2em; display: -webkit-inline-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } .pgc-content-price { font-size: 22px; color: #f85959; padding-top: 18px; line-height: 1em; } .pgc-card-buy { width: 75px; position: absolute; right: 0; top: 50px; color: #406599; font-size: 14px; text-align: center; } .pgc-buy-text { padding-top: 10px; } .pgc-icon-buy { height: 23px; width: 20px; display: inline-block; background: url(https://lf1-cdn-tos.bytescm.com/obj/cdn-static-resource/pgc/v2/pgc_tpl/static/image/commodity_buy_f2b4d1a.png); } 郎酒 青花郎53度商務宴請 ¥1409 購買 青花郎一開始就是定位對標飛天茅臺的,所以早期的酒質很不錯,完美展現郎酒醬香的風范;青花郎的焦香較飛天茅臺要淡一些,醬香醇厚,爆香、濃郁,酸度高,不苦。青花郎這個酒自喝、聚會、宴請也很不錯。
中高端用酒
紅花郎15年、紅花郎10年
#pgc-card .pgc-card-href { text-decoration: none; outline: none; display: block; width: 100%; height: 100%; } #pgc-card .pgc-card-href:hover { text-decoration: none; } .pgc-card { box-sizing: border-box; height: 164px; border: 1px solid #e8e8e8; position: relative; padding: 20px 94px 12px 180px; overflow: hidden; } .pgc-card::after { content: " "; display: block; border-left: 1px solid #e8e8e8; height: 120px; position: absolute; right: 76px; top: 20px; } .pgc-cover { position: absolute; width: 162px; height: 162px; top: 0; left: 0; background-size: cover; } .pgc-content { overflow: hidden; position: relative; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); } .pgc-content-title { font-size: 18px; color: #222; line-height: 1; font-weight: bold; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; } .pgc-content-desc { font-size: 14px; color: #444; overflow: hidden; text-overflow: ellipsis; padding-top: 9px; overflow: hidden; line-height: 1.2em; display: -webkit-inline-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } .pgc-content-price { font-size: 22px; color: #f85959; padding-top: 18px; line-height: 1em; } .pgc-card-buy { width: 75px; position: absolute; right: 0; top: 50px; color: #406599; font-size: 14px; text-align: center; } .pgc-buy-text { padding-top: 10px; } .pgc-icon-buy { height: 23px; width: 20px; display: inline-block; background: url(https://lf1-cdn-tos.bytescm.com/obj/cdn-static-resource/pgc/v2/pgc_tpl/static/image/commodity_buy_f2b4d1a.png); } 紅花郎10 商務宴請送禮 ¥1029 購買 #pgc-card .pgc-card-href { text-decoration: none; outline: none; display: block; width: 100%; height: 100%; } #pgc-card .pgc-card-href:hover { text-decoration: none; } .pgc-card { box-sizing: border-box; height: 164px; border: 1px solid #e8e8e8; position: relative; padding: 20px 94px 12px 180px; overflow: hidden; } .pgc-card::after { content: " "; display: block; border-left: 1px solid #e8e8e8; height: 120px; position: absolute; right: 76px; top: 20px; } .pgc-cover { position: absolute; width: 162px; height: 162px; top: 0; left: 0; background-size: cover; } .pgc-content { overflow: hidden; position: relative; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); } .pgc-content-title { font-size: 18px; color: #222; line-height: 1; font-weight: bold; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; } .pgc-content-desc { font-size: 14px; color: #444; overflow: hidden; text-overflow: ellipsis; padding-top: 9px; overflow: hidden; line-height: 1.2em; display: -webkit-inline-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } .pgc-content-price { font-size: 22px; color: #f85959; padding-top: 18px; line-height: 1em; } .pgc-card-buy { width: 75px; position: absolute; right: 0; top: 50px; color: #406599; font-size: 14px; text-align: center; } .pgc-buy-text { padding-top: 10px; } .pgc-icon-buy { height: 23px; width: 20px; display: inline-block; background: url(https://lf1-cdn-tos.bytescm.com/obj/cdn-static-resource/pgc/v2/pgc_tpl/static/image/commodity_buy_f2b4d1a.png); } 紅花郎(15)陳釀 53度 ¥1469 購買 紅花郎剛發行的頭兩年酒質也是非常的棒,主占400-600元價位段,定位中高端,15年較10年更濃郁些。紅花郎的廣告倒是打的很響,普通送禮可以拿得出手,聚會宴請也算有面子。
中端用酒
老郎酒1898、郎牌郎酒、回沙郎酒、郎牌郎酒紀念改革開放40周年
老郎酒1898是性價比很高的醬酒,目前已停產,其酒質對標茅臺醬門經典,兩者各有千秋,不分伯仲。2011年前的老郎酒酒質很不錯,開瓶爆香;郎牌郎酒是老郎酒1898的替代品,口感依舊保持老郎酒的風格;回沙郎酒比較特殊,是43度的,也是醬香郎酒中唯一低度數,當時也是為迎合市場柔雅醬香的口味,降度了,對于喜歡醬香的消費者來說,43度明顯不過癮。
中低端用酒
老郎酒1956
老郎酒1956也停產了,這個酒當初對標茅臺王子酒,也算是不錯的醬香入門酒,可以做口糧酒,適合自喝。
低端用酒
精品老郎酒
精品老郎酒就不多說了,酒質一般。
濃香品牌
郎酒濃香主要是它的郎牌特曲系列,其特點“酒體綿柔、凈爽、豐滿、眾味協調”。其濃香基酒基地位于瀘州,酒體更接近瀘州老窖的特點,但是沖擊感不如瀘州老窖。以下我們只談嫡系酒,按照酒質優劣分類。
高端用酒
郎牌特曲鑒賞18
特曲鑒賞18,使郎酒濃香到達了一個新高度,突出了郎酒濃香自有的特點,值得品鑒。
中高端用酒
郎牌特曲鑒賞12、郎牌特曲T9、郎牌特曲T8
酒質對比:郎牌特曲鑒賞12 》 郎牌特曲T9 = 郎牌特曲T8;郎牌特曲鑒賞12是郎牌特曲T9和T8的提升版,酒質相比T9和T8,更加的細膩;T8是T9的替代版,兩者口感略有些差別,主要是由于工藝的改良;
中端用酒
郎牌特曲T6
#pgc-card .pgc-card-href { text-decoration: none; outline: none; display: block; width: 100%; height: 100%; } #pgc-card .pgc-card-href:hover { text-decoration: none; } .pgc-card { box-sizing: border-box; height: 164px; border: 1px solid #e8e8e8; position: relative; padding: 20px 94px 12px 180px; overflow: hidden; } .pgc-card::after { content: " "; display: block; border-left: 1px solid #e8e8e8; height: 120px; position: absolute; right: 76px; top: 20px; } .pgc-cover { position: absolute; width: 162px; height: 162px; top: 0; left: 0; background-size: cover; } .pgc-content { overflow: hidden; position: relative; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); } .pgc-content-title { font-size: 18px; color: #222; line-height: 1; font-weight: bold; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; } .pgc-content-desc { font-size: 14px; color: #444; overflow: hidden; text-overflow: ellipsis; padding-top: 9px; overflow: hidden; line-height: 1.2em; display: -webkit-inline-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } .pgc-content-price { font-size: 22px; color: #f85959; padding-top: 18px; line-height: 1em; } .pgc-card-buy { width: 75px; position: absolute; right: 0; top: 50px; color: #406599; font-size: 14px; text-align: center; } .pgc-buy-text { padding-top: 10px; } .pgc-icon-buy { height: 23px; width: 20px; display: inline-block; background: url(https://lf1-cdn-tos.bytescm.com/obj/cdn-static-resource/pgc/v2/pgc_tpl/static/image/commodity_buy_f2b4d1a.png); } 郎酒 郎牌特曲T6 精英版 ¥189 購買 T6產品定位是對標于金劍南K6,口感上的確和金劍南不分伯仲,但是知名度差了好多,只能用廣告轟炸挽回營銷劣勢;
中低端用酒
郎牌特曲T3、貴賓郎
T3酒體淡薄、有酒精味。相反貴賓郎就很接地氣,主要消費群體就是老百姓,貴賓郎分三星、四星、五星;五星要比T3好;
低端用酒
嘉賓郎
嘉賓郎更接地氣了,普通消費口糧酒,價格給力。
兼香品牌
小郎酒是郎酒公司四大核心戰略產品之一,目前主要有兩款產品,經典小郎酒+精釀小郎酒,濃頭醬尾,老熟生香。受到很多消費者的歡迎。
#pgc-card .pgc-card-href { text-decoration: none; outline: none; display: block; width: 100%; height: 100%; } #pgc-card .pgc-card-href:hover { text-decoration: none; } .pgc-card { box-sizing: border-box; height: 164px; border: 1px solid #e8e8e8; position: relative; padding: 20px 94px 12px 180px; overflow: hidden; } .pgc-card::after { content: " "; display: block; border-left: 1px solid #e8e8e8; height: 120px; position: absolute; right: 76px; top: 20px; } .pgc-cover { position: absolute; width: 162px; height: 162px; top: 0; left: 0; background-size: cover; } .pgc-content { overflow: hidden; position: relative; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); } .pgc-content-title { font-size: 18px; color: #222; line-height: 1; font-weight: bold; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; } .pgc-content-desc { font-size: 14px; color: #444; overflow: hidden; text-overflow: ellipsis; padding-top: 9px; overflow: hidden; line-height: 1.2em; display: -webkit-inline-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } .pgc-content-price { font-size: 22px; color: #f85959; padding-top: 18px; line-height: 1em; } .pgc-card-buy { width: 75px; position: absolute; right: 0; top: 50px; color: #406599; font-size: 14px; text-align: center; } .pgc-buy-text { padding-top: 10px; } .pgc-icon-buy { height: 23px; width: 20px; display: inline-block; background: url(https://lf1-cdn-tos.bytescm.com/obj/cdn-static-resource/pgc/v2/pgc_tpl/static/image/commodity_buy_f2b4d1a.png); } 經典小郎酒24*100ml歪嘴郎 ¥470 購買 #pgc-card .pgc-card-href { text-decoration: none; outline: none; display: block; width: 100%; height: 100%; } #pgc-card .pgc-card-href:hover { text-decoration: none; } .pgc-card { box-sizing: border-box; height: 164px; border: 1px solid #e8e8e8; position: relative; padding: 20px 94px 12px 180px; overflow: hidden; } .pgc-card::after { content: " "; display: block; border-left: 1px solid #e8e8e8; height: 120px; position: absolute; right: 76px; top: 20px; } .pgc-cover { position: absolute; width: 162px; height: 162px; top: 0; left: 0; background-size: cover; } .pgc-content { overflow: hidden; position: relative; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); } .pgc-content-title { font-size: 18px; color: #222; line-height: 1; font-weight: bold; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; } .pgc-content-desc { font-size: 14px; color: #444; overflow: hidden; text-overflow: ellipsis; padding-top: 9px; overflow: hidden; line-height: 1.2em; display: -webkit-inline-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } .pgc-content-price { font-size: 22px; color: #f85959; padding-top: 18px; line-height: 1em; } .pgc-card-buy { width: 75px; position: absolute; right: 0; top: 50px; color: #406599; font-size: 14px; text-align: center; } .pgc-buy-text { padding-top: 10px; } .pgc-icon-buy { height: 23px; width: 20px; display: inline-block; background: url(https://lf1-cdn-tos.bytescm.com/obj/cdn-static-resource/pgc/v2/pgc_tpl/static/image/commodity_buy_f2b4d1a.png); } 精釀小郎酒燃情版100mL*6 ¥200 購買 每一個品牌戰略下都有其各自對應的核心大單品,青花郎、紅花郎、郎牌特曲、小郎酒等。上面就是給酒友們盤點的關于郎酒的核心產品,如有遺漏歡迎大家在留言討論,希望可以幫到大家。